HexArmor® is a leader in developing some of the most advanced PPE solutions for your hands, arms, and body. At HexArmor®, we believe safety is not a luxury – it’s a necessity. Since day one, we have worked hand-in-hand with our customers to deliver innovative and effective PPE solutions to keep workers safe, and we have done so, breaking new ground in cut, puncture, needle, and abrasion resistance, all without sacrificing dexterity.
The Digital Marketing Specialist will help develop and implement cross-channel marketing campaigns involving the website, SEO/SEM, targeting/retargeting, social media, and marketing automation software. In addition to development and implementation; responsibilities will include active campaign management, and utilization of analytics to drive improved ROI.
JOB DUTIES & RESPONSIBILITIES
Ongoing development of SEO and SEM strategies
Keyword and audience segmentation research
Implementation and management of search and display campaigns
Industry specific market research to assist with sales and marketing efforts
Analyze data to develop campaign specific recommendations
Development of campaign performance reporting for status updates
Develop web pages, landing pages, microsites, and perform A/B tests as required.
Monitor existing social campaigns on multiple platforms including Facebook, Twitter and LinkedIn
Provide ongoing support of SEO initiatives including reporting, analysis and optimization
EDUCATION AND EXPERIENCE
4 year degree in marketing/communications or relevant field
1 year relevant experience preferred
Strong verbal and written communication skills
Ability to efficiently multi-task in a deadline driven atmosphere
Comfortable operating independently within a collaborative team environment
Outstanding ability to think creatively and identify and resolve problems